Ch. 7 - Business Marketing

Apple is now apart of the business world in everywhere. There phones are used as business phones for companies, Mac computers and laptops are used by producers, pilots among other people, iPad's are used in business meetings, interview and more.

 

 Their goods are marketed all over world. Apple.com is used as a means of advertising and selling there products to businesses. There products have big sales throughout the year bringing in revenue with a percentage being of business organizations. Apple builds a relationship with retailers such as best buy and target who buy their products for resale. They also have their retail stores who are normally overcrowded with people. http://www.apple.com/retail/fifthavenue/ 

Apple also does a lot or business marketing through social networks such as Facebook, Twitter and Instagram. https://www.facebook.com/AppStore

 This type of marketing is called Relationship marketing. Apple Inc. also has strategic alliances with other companies who cooperate with them such as the place in which Apple get their material to design their phone and the big retailers who sell their products. Apple tries to build a good relationship with other cultures because these countries can be a good sale towards the company’s profit.  

Apples major categories of business customers would be the regular person who is interested in a computer for business use such as a celebrity, producers among other people. They would have the rich, seniors, resellers and tourist just to name a few.  Apple Inc. products are also used in institutions such as hospitals, colleges and universities.  A Mac book pro maybe used by the school building supervisor to order things online for school purposes. The demand for their products in the business markets rises and fluctuates at times. The demand for their product is big but not as demanding as a customer using these products for personal use. The differences between the customers and the business market customers are they buy more products when purchasing their goods such as buying a mac book pro for seven executives in the office. Although they have fewer customers they do purchase more when buying. Apple inc. falls into the major equipment types of business products and are judged by evaluative criteria by business officials by the quality, price and service. Customer service Is very important to these buyers as their looking for the right Apple product to suit their business needs. They also have a website to help you base on your companies needs http://www.apple.com/retail/business/

Chapter 8:Segmenting and Targeting Markets

Apple inc has one of the largest market out their for technology devices. Their market segment which is filled with customers and organizations who want their needs to be fulfilled with a technology pack apple device.

 For people It's all about the phone and the good features and quality it offers. For organizations such as At&t and Sprint uses Apple cell phone devices for sale to meet there customer needs and their revenue for a profit at the end of the year.

 1. People at a Sprint store waiting in line when the Iphone 4 was just coming out.

 Apple also practice market segmentation when they first started off with Mac computers in the 90s then in mid 2000 they started to have cell phones then iPod then iPad and knowing they still have more to come. Apple segment bases targets group of all age from youth to senior adults. For youth their iPads are use to play educational games even in a stroller heading to the supermarket.

 For teens it is used for games, reading a book among different type of things. For the adults and senior adults it is used as entertainment, reading, sending email among other things. 

Apple build It's technology to suit every age group needs. Age also comes in with demographic segmentation. Demographic segmentation gender wise apple suit every gender from the female for the slick design of their product women deem as sexy  and the males with the features their product offers. 

Apple income wise comes in with middle to high class people and is use in all ethnic groups. Apple Inc. Characteristics are very big when it comes to demographics, locations and meeting ethnic group needs. Apple computers are very big in the music industry as they are used to produce songs, Dj in parties and are harder to catch a virus which will damage important music files. 

In psychographic segmentation their personality, motive, lifestyle and geodemographic segmentation is to suit the middle to high class consumer and customers. Reason why I say this is because you have to have money in order to buy their devices. For the middle and high class these psychographic segmentation compliments each other as they try to suit the need of everyone in these classes.