Ch. 7 - Business Marketing

Apple is now apart of the business world in everywhere. There phones are used as business phones for companies, Mac computers and laptops are used by producers, pilots among other people, iPad's are used in business meetings, interview and more.

 

 Their goods are marketed all over world. Apple.com is used as a means of advertising and selling there products to businesses. There products have big sales throughout the year bringing in revenue with a percentage being of business organizations. Apple builds a relationship with retailers such as best buy and target who buy their products for resale. They also have their retail stores who are normally overcrowded with people. http://www.apple.com/retail/fifthavenue/ 

Apple also does a lot or business marketing through social networks such as Facebook, Twitter and Instagram. https://www.facebook.com/AppStore

 This type of marketing is called Relationship marketing. Apple Inc. also has strategic alliances with other companies who cooperate with them such as the place in which Apple get their material to design their phone and the big retailers who sell their products. Apple tries to build a good relationship with other cultures because these countries can be a good sale towards the company’s profit.  

Apples major categories of business customers would be the regular person who is interested in a computer for business use such as a celebrity, producers among other people. They would have the rich, seniors, resellers and tourist just to name a few.  Apple Inc. products are also used in institutions such as hospitals, colleges and universities.  A Mac book pro maybe used by the school building supervisor to order things online for school purposes. The demand for their products in the business markets rises and fluctuates at times. The demand for their product is big but not as demanding as a customer using these products for personal use. The differences between the customers and the business market customers are they buy more products when purchasing their goods such as buying a mac book pro for seven executives in the office. Although they have fewer customers they do purchase more when buying. Apple inc. falls into the major equipment types of business products and are judged by evaluative criteria by business officials by the quality, price and service. Customer service Is very important to these buyers as their looking for the right Apple product to suit their business needs. They also have a website to help you base on your companies needs http://www.apple.com/retail/business/