Chapter 8:Segmenting and Targeting Markets

Apple inc has one of the largest market out their for technology devices. Their market segment which is filled with customers and organizations who want their needs to be fulfilled with a technology pack apple device.

 For people It's all about the phone and the good features and quality it offers. For organizations such as At&t and Sprint uses Apple cell phone devices for sale to meet there customer needs and their revenue for a profit at the end of the year.

 1. People at a Sprint store waiting in line when the Iphone 4 was just coming out.

 Apple also practice market segmentation when they first started off with Mac computers in the 90s then in mid 2000 they started to have cell phones then iPod then iPad and knowing they still have more to come. Apple segment bases targets group of all age from youth to senior adults. For youth their iPads are use to play educational games even in a stroller heading to the supermarket.

 For teens it is used for games, reading a book among different type of things. For the adults and senior adults it is used as entertainment, reading, sending email among other things. 

Apple build It's technology to suit every age group needs. Age also comes in with demographic segmentation. Demographic segmentation gender wise apple suit every gender from the female for the slick design of their product women deem as sexy  and the males with the features their product offers. 

Apple income wise comes in with middle to high class people and is use in all ethnic groups. Apple Inc. Characteristics are very big when it comes to demographics, locations and meeting ethnic group needs. Apple computers are very big in the music industry as they are used to produce songs, Dj in parties and are harder to catch a virus which will damage important music files. 

In psychographic segmentation their personality, motive, lifestyle and geodemographic segmentation is to suit the middle to high class consumer and customers. Reason why I say this is because you have to have money in order to buy their devices. For the middle and high class these psychographic segmentation compliments each other as they try to suit the need of everyone in these classes.