Chap 5. Apple developing Growth

Apple Inc. tries to increase the outreach of there devices and technologies to the international market. Although expensive Apples Iphone, Ipod, Ipad and mac laptop are growing in significant numbers in many countries worldwide because of there features, communication, to listen music, quality of products they also provide. There retailers worldwide help to promote these products along with its already well known name to go with it to offer big sales of product from the company, to the retailer, then into the customers hand. Apple also dominated the tablet markey 70% global sales of the Ipad. The use of Itunes which is one of apples music sales software sells trillions of music, movies, apps and other technological softwares worldwide. 

Chap 4. Apple Marketing Environment

Apple provides products for customers who range from a mid to high level income base. The product stands out because of its slick design to go along with the price and distribution. The hype that  surrounds the Iphone, Ipod and Ipad is from the use of celebrities used to market their phones.  Advertisements are also used and the designs are attractive as well. Their products suit the needs of all different age groups from toddler to senior adults. The products are very sleek and comfortable and customers gravitate to these quality things regardless of how pricey the products may be. Apple tops the list for providing one of the best products on the market and they didn't even have to do any serious advertising for their new Iphone 5 as the interest is high and the demand is great.

Chap:3 Apple Ethics and Social Responsibility

Apple's ethics is to ensure all working areas within the organization's chain are safe and manufacturing processes are environmentally responsible. Apple ensures that all its activities are in full compliance of the laws, rules, and regulations of the country in which they are operating. Apple Inc. asserts  a list of detailed standards that clarifies the expectation of compliance for the organization. Suppliers have to uphold the rights of the workers and not discrimate against them based on color, race, age and ethnicity. Fair treatment is required by all suppliers and they should not harm their employees verbally or orally and workers are to be dealt with the utmost respect and dignity. Apple is committed to the highest standards of social responsibity across the worldwide supply chain for its employees.

Chapter 2: Apple Strategic Planning for Competitive Advantage

Apple over many years with its competitive advantage and it's high tech products like Macbooks, Ipods and Iphones have been a big winner. Not only these products but also it's huge retail labor force that help to serve there consumers. The strategies were to create innovative products and services that will best benefit everyone in whatever product they do provide. Apple core competence is delivering the best experience through its user interface and the quality of there product. This has proven over the years as the Iphone, Ipad and Ipod has done very well in sales the release of these products. With this being said Apple stands out by making produces that will excite people's mind and which will at the end of the day be about there mission statement of bringing the best personal experience to everyone around the world with their amazing software hardware and internet offering which makes the company stand out when marketing to the world.

Chapter 1: History and Mission statement of Apple

Apple Inc., a global corporation founded on April 1, 1976 by Steve Jobs and Steve Wozniak. Their first company was created on January 1, 1977 with the release of Apple 1. Over two decades later, numerous electronics for consumer use, computer software and commercial servers were also created, including the Mac computers, ipod, iphone and protools. Apple's mission statement is to "Bring the best personal experience to everyone around the world with their amazing software, hardware and internet offerings.