Chapter 2: Apple Strategic Planning for Competitive Advantage

Apple over many years with its competitive advantage and it's high tech products like Macbooks, Ipods and Iphones have been a big winner. Not only these products but also it's huge retail labor force that help to serve there consumers. The strategies were to create innovative products and services that will best benefit everyone in whatever product they do provide. Apple core competence is delivering the best experience through its user interface and the quality of there product. This has proven over the years as the Iphone, Ipad and Ipod has done very well in sales the release of these products. With this being said Apple stands out by making produces that will excite people's mind and which will at the end of the day be about there mission statement of bringing the best personal experience to everyone around the world with their amazing software hardware and internet offering which makes the company stand out when marketing to the world.