Chap 4. Apple Marketing Environment

Apple provides products for customers who range from a mid to high level income base. The product stands out because of its slick design to go along with the price and distribution. The hype that  surrounds the Iphone, Ipod and Ipad is from the use of celebrities used to market their phones.  Advertisements are also used and the designs are attractive as well. Their products suit the needs of all different age groups from toddler to senior adults. The products are very sleek and comfortable and customers gravitate to these quality things regardless of how pricey the products may be. Apple tops the list for providing one of the best products on the market and they didn't even have to do any serious advertising for their new Iphone 5 as the interest is high and the demand is great.