Apple provides promotion for their company in many different ways such as advertising their product on television, radio shows, internet and much more. Apple uses different promotional strategy such as public relations, personal selling and sales promotion. It is seen to its consumers as a competitive advantage as it is perceived to these consumers a s superior to their competitors. Apple markets its products through both categories of communication, interpersonal and mass communication. Apple interpersonal communications deals with having their retail stores in different areas that people upfront and personal with their technology and you’ll also have a chance to speak to a representative. They also use mass communication to promote their product thoroughly with repeated ads on the television and even in the papers such as the New York Times, Daily News just to name a few. They also use the internet as advertising there products. Apple use Informing as a form of task of promotion where they stimulate interest in their products. They also use persuasive promotion to stimulate puchase or an action. Reminding promotion keeps the product in the forefront to make people know whatever time of year it is their product is still the best.
Siri by apple made Iphone 4 to Iphone 4s a hit with all the help it provides. This persuade Apple customers to stick to Apple
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