Chapter 11: Apple Development and Managing Products

                              

Throughout the year Apple Inc. introduce new products to their customers and consumers. Apple uses many different categories of new product to suit and catch peoples needs and wants. Just to name a few they use New to the World, Addition to existing line, Improvements or revisions of existing products and lower price products to name a few.Apple developing process would start off with the designers designing the product which would be the research and development department. The ability to suit their customers needs Apple focuses on and so Idea generation would come from their employees, research and development among other things. Apple even has a website where you can get help to generate ideas with the Idea Generation app. It is compatible on with any Apple device that uses IOS 5.0 or later.  https://itunes.apple.com/us/app/ideas-idea-generation-assistant/id501342441?mt=8 and https://developer.apple.com/

   
Idea screening would be used to test the if the product will  suit the needs of their customers and be successful in their field of products they manufacture. This would be like a start up form in the Apple process where Adam Lashinsky who wrote How America’s Most Admired–and Secretive–Company Really Works speaks about this process. Lashinsky then goes on to say that after this process they would do the New product process written on a document that shows what each department responsible is for the completion of the product. He also points out that Apple Inc. review products every Monday to see which one will take the world by a storm. They put people in charge of the production process which is done in China and where they design, build and test the product repeated. Doing a business analysis on these devices would be required. They would then be displayed in their conferences that are help to see the reaction of their already big customer group and to catch the eyes of their consumers to become customers.  Commercialization would then be used to ship the products all over the world, train staff for the release dates among other things. This release date is very important to all Apple Inc executives to employee's as these dates are one of the things that brings in customers and profit to the company.