Ch. 10 - Product Concepts

Apple inc. uses Shopping consumer products throughout their company. These are expensive products that you can find a the Apple store, retail stores among other small businesses. Apple has different product lines in ways such as creating a smaller Ipad called the Ipad mini which is more smaller and less affordable than its replica Ipad, which is much more larger in size.

The Large Ipad. Prices start at $499

 

 

This Ipad mini is small. It can even fit in your jacket pocket. This makes it more convenient for travel.

 Apple has many different variety of product mixes. They have things such as their white headphones, Ipad and Iphone cases, Mac laptop keyboard casing to place over your keypads, case to store your phone,ipod and Ipad touch as you exercise.

 

Because of planned absolescence there is always a change in the Apple products as they introduce new forms of technology. The Iphone 1 and 2 you would find obselete while a small amount of people have the 3, while most people have either the 4 or 5.

Apple branding started off with a man under a Apple tree then after the years changed to be a single apple. This brand just by the look of the  symbol or the logo you can know it is a Apple Product. This Apple brand falls under Apple Mark. The pictures below shows the different Apple Logo's they started off with up to the current logo.

 It is also classified as a global brand as its sales in places such as Europe and China are very big. The consumers loyalty towards Apple brand is heavily attached. For instance the Apple Iphone are loved by their consumers and have sticked to their brand over the years regardless of any disadvantage they'll have with the phone.