Ch. 18 - Apple Sales Promotion and Personal Selling

Apple Inc. Sale promotions are given to customers and offered to consumers who have the interested of buying an Apple device. They use things such as Rebates which gives you back money a portion of the money you paid for the device. You can also go online to check the status of your rebate. They also offer coupons which are also an online promotion for teachers and students for $100 off Mac Pro laptops, $50 off shipping and other coupons are offered on. When you click the coupon it brings you to the Apple website and enter your school name and click shop for yourself you’ll get a Mac pro for $1699 instead of paying $1799 and it also include free shipping when you go to purchase the device. They also had a back to school gift card when you purchase a Apple device with $100 off Apple computers and $50 off ipad.  Coupon Link below.

http://www.retailmenot.com/view/apple.com

Apple also uses Point Of Purchase Promotion, displaying their products on shelves. These devices are openly available to use by consumers and customers to try out their Ipad, Iphone, Mac computer among others. You can try out the equipments features, check it’s properties which promotes the devices more and make it even more wanted.

Apple provides trade allowance promotion for customers who would like to recycle their old Mac computers, Iphones, Ipad and other devices if it has a monetary value and provide you the customer with a Apple gift card. If not, they can still recycle it. You can also bring in your old phones and Ipod at a retail store and they’ll give you a 10% off a new one. Click below to see the options Apple provide for trade allowance. 

http://www.apple.com/recycling/

Apple also keeps conferences each month in San Jose California 
to showcase their current and new devices. This is use as a promotion to their customers and consumers who are interested in their products.

Apple conference Center

Apple has their steps in selling process that trains their staffs to help customers and consumers to find the product they are interested in. When you are are the Apple store you have many staffs in the store to help assist in your needs. They have a Computer Analyst who helps you with more in depth information about the device of interest.

I'd also like to share again when the Apple Representative help me to figure which Mac laptop would best suit my needs. Please click links below.

http://soundcloud.com/djashanimad/talking-to-rep

Ch. 17 - Apple Inc. Advertising and Public Relations

Apple Inc. advertises their company products using mass media outlets such as television, radio, newspapers, magazines, billboards, terminals, bus stop, in trains and online. Advertisement promotes a product Through television, with catchy video ads grasp the attention of the consumer and customers, radio with their audio ads and radio disc jocks promoting Apple Inc. products. They talk about them which also get’s their listeners interested in the product.  Magazines carry information on their current and new products and in dept information about specific products. Billboards and online advertisements are seen everyday when we walk down the street or surfing the internet. One of the many advertisements you’ll see are Apple products. Consumers and customers come to grow and love Apple Inc. products for their quality and unique products and for this most products are of a positive effect towards their customers and consumers. Apple uses many different types of advertising to maintain their company identity and product advertising to promote their specific products such as the Ipad, Ipod, Mac computers and Iphones.

Apple uses many Public relations that allows their products to be seen on television shows, radio program, audio clip on the the internet and special events. These advertise the product to the consumers and customers.  Apple also has their stores in many different location that provide services to consumers and customers. They try to help you to find the right Apple product that will suit your needs. 

Below you'll find some of Apples best ads 

Apples oldest advertisement promoted their first Apple Mac Computers 

http://youtu.be/HhsWzJo2sN4 

Apple had their next big ad with their I pod. This was a very hyperactive ad with pop music and dancing in the ad which made the Apple I pod a vibrant funfill technology device. Below you'll find the link to this advertisement.

http://youtu.be/TaVFCdwT0hk

Apple Inc. does Comparative advertisement with Windows Pc. They use these ads to show Mac being the better computer than the pc. The link below shows a pack of Mac vs Pc ads that were made to show the disadvantages of a Pc.

http://youtu.be/C5z0Ia5jDt4

They then have the Apple Nano Ad came out which illustrated the Ipod Nano as being one of the smallest devices in which you can watch videos on.

http://youtu.be/8qP79rRzzh4

Mac Air ad which featured the Mac air coming in a flat brown envelope which shows how small and unique the laptop is 

http://www.youtube.com/watch?v=E98Eyl5Et0w

Apple Iphone 4 catch the eyes of many people although the name of the first Iphone already had its name

http://youtu.be/lrXc92TLbl0

Chap 15. Apple Inc. Retailing

Retailing is the sale of goods and services to people with the intention of personal use. Apple is chain stores as they are owned and operated by the owners.  Reading a Forbes article contributed by Steve Denning states that Apple Inc.  Retailing goals is to delight the consumers with their operationalize steps to service.

These steps would include:

Approach customers with a personalized warm welcome;
Probe politely to understand all the customer’s needs;
Present a solution for the customer to take home today;
Listen for and resolve any issues or concerns;
End with a fond farewell and an invitation to return

http://www.forbes.com/sites/stevedenning/2011/06/17/apples-retail-stores-more-than-magic/

Apple Inc. has a very big discipline rule in regards to employee’s not getting to work on time three times within three months should be fire as they should be there to assist there consumers at their schedule time of work. It is also a very long hiring process in regards to get a job at Apple Inc. In return for them hiring you to the company they expect all retailers’ staff to be honest in their job.

  In the apple store you'll find customer representatives who are there to help assist you in getting your right choice of technology device to suit your needs. They also have computer analyst that is even different from the regular representatives who can more help to assist you in finding the right device in the store in regards to your needs basis. I was looking at a Mac laptop. The price range is high but it is a high resolution, 768 gab, 4 GB memory ram, 2.7 cache speeds. The laptop is very expensive to think about switching from a Windows to a Mac. Regardless the Mac has many features, quality, and new technology that I am looking for as a consumer. Apple Inc. has a wide range of retailers all over the world. They also have stores such as Best Buy, Wal-Mart. Target and J&R just to name a few who sell their Apple brand products to consumers. I went to the Apple store in Grand Central to do a research on the Apple retailing. Upon my arrival at the store all I could see is a massive crowd of people trying out Apple I pads, getting information on IPhone 5 by selecting it on the I pad and consumers checking out the Mac computers. I went up to an Apple representative who then introduced me to a computer analyst. We started talking about my interest which was about me getting a Mac computer for Disc jockey gigs and producing. He explained both the Mac book Pro and the Mac book Pro Retina. I ask many questions. I ask if it normally that crowded in the Apple store he said it's normally even more crowded during the week. Above you can find a video of me taking a look at the different Apple Devices and below you can find pictures, video and voice recording of the customer representative and I speaking about the Mac computers.

Here's the link of me having a convo with a Apple customer Representative. http://soundcloud.com/djashanimad/talking-to-rep

Apple Mac Book Pro

Customers looking at the I pads in the Apple Store

Apple I phone 5

Consumers checking out the Phone

Apple sign entering and exiting the Grand Central Apple Store

They also offer College student discount for the Mac Book pro http://soundcloud.com/djashanimad/college-discount. You could also set up a payment plan that enables you to take the laptop out and pay $69 per month for it until fully paid off.

Chap 6: Apple Consumer Decision Making

 

When I go out and see apple devices all that comes to my head is quality. Apple Inc. provides people with exceptional devices that when consumers go out to buy the first thing they are most tempted to grab is the apple brand. There might be other brands in the store but apple slick design, features, and it’s widely spread popularity makes it a need to have device.  Not only that but the consumers from all over the world have sampled there products and are now pre ordering these devices even before there is a sample of it in sight. Apple Inc. IPhone is one of the top phone highlighted phones in the world. There laptops which are of Mac OS system run tremendously especially if you’re using it for a heavy work load such as music, engineering purposes and are favorite around the world by many people. They also had a high sales increase in there I pad which is like a small flat screen computer in your hand overseas than they were in the United States.  Apple products are expensive but the need to have one overcome the costly prices on their devices. Other companies have mp3’s which are of the same type as the IPod but the brand of the company including the amazing one year warranty on the product. Apple still remains one of the most competitive technology companies in the business with most of their consumers, users and researchers behind them a hundred percent.