Monday, October 8, 2012

Chap 6: Apple Consumer Decision Making


 
When I go out and see apple devices all that comes to my head is quality. Apple Inc. provides people with exceptional devices that when consumers go out to buy the first thing they are most tempted to grab is the apple brand. There might be other brands in the store but apple slick design, features, and it’s widely spread popularity makes it a need to have device.  Not only that but the consumers from all over the world have sampled there products and are now pre ordering these devices even before there is a sample of it in sight. Apple Inc. IPhone is one of the top phone highlighted phones in the world. There laptops which are of Mac OS system run tremendously especially if you’re using it for a heavy work load such as music, engineering purposes and are favorite around the world by many people. They also had a high sales increase in there I pad which is like a small flat screen computer in your hand overseas than they were in the United States.  Apple products are expensive but the need to have one overcome the costly prices on their devices. Other companies have mp3’s which are of the same type as the IPod but the brand of the company including the amazing one year warranty on the product. Apple still remains one of the most competitive technology companies in the business with most of their consumers, users and researchers behind them a hundred percent.

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