Sunday, October 28, 2012

Ch. 18 - Apple Sales Promotion and Personal Selling






Apple Inc. Sale promotions are given to customers and offered to consumers who have the interested of buying an Apple device. They use things such as Rebates which gives you back money a portion of the money you paid for the device. You can also go online to check the status of your rebate. They also offer coupons which are also an online promotion for teachers and students for $100 off Mac Pro laptops, $50 off shipping and other coupons are offered on. When you click the coupon it brings you to the Apple website and enter your school name and click shop for yourself you’ll get a Mac pro for $1699 instead of paying $1799 and it also include free shipping when you go to purchase the device. They also had a back to school gift card when you purchase a Apple device with $100 off Apple computers and $50 off ipad.  Coupon Link below.

Apple also uses Point Of Purchase Promotion, displaying their products on shelves. These devices are openly available to use by consumers and customers to try out their Ipad, Iphone, Mac computer among others. You can try out the equipments features, check it’s properties which promotes the devices more and make it even more wanted.



Apple provides trade allowance promotion for customers who would like to recycle their old Mac computers, Iphones, Ipad and other devices if it has a monetary value and provide you the customer with a Apple gift card. If not, they can still recycle it. You can also bring in your old phones and Ipod at a retail store and they’ll give you a 10% off a new one. Click below to see the options Apple provide for trade allowance. 




Apple also keeps conferences each month in San Jose California 
to showcase their current and new devices. This is use as a promotion to their customers and consumers who are interested in their products.



Apple conference Center


Apple has their steps in selling process that trains their staffs to help customers and consumers to find the product they are interested in. When you are are the Apple store you have many staffs in the store to help assist in your needs. They have a Computer Analyst who helps you with more in depth information about the device of interest.


I'd also like to share again when the Apple Representative help me to figure which Mac laptop would best suit my needs. Please click links below.


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