Monday, October 22, 2012

Ch. 17 - Apple Inc. Advertising and Public Relations



Apple Inc. advertises their company products using mass media outlets such as television, radio, newspapers, magazines, billboards, terminals, bus stop, in trains and online. Advertisement promotes a product Through television, with catchy video ads grasp the attention of the consumer and customers, radio with their audio ads and radio disc jocks promoting Apple Inc. products. They talk about them which also get’s their listeners interested in the product.  Magazines carry information on their current and new products and in dept information about specific products. Billboards and online advertisements are seen everyday when we walk down the street or surfing the internet. One of the many advertisements you’ll see are Apple products. Consumers and customers come to grow and love Apple Inc. products for their quality and unique products and for this most products are of a positive effect towards their customers and consumers. Apple uses many different types of advertising to maintain their company identity and product advertising to promote their specific products such as the Ipad, Ipod, Mac computers and Iphones.

Apple uses many Public relations that allows their products to be seen on television shows, radio program, audio clip on the the internet and special events. These advertise the product to the consumers and customers.  Apple also has their stores in many different location that provide services to consumers and customers. They try to help you to find the right Apple product that will suit your needs. 

Below you'll find some of Apples best ads 

Apples oldest advertisement promoted their first Apple Mac Computers 

Apple had their next big ad with their I pod. This was a very hyperactive ad with pop music and dancing in the ad which made the Apple I pod a vibrant funfill technology device. Below you'll find the link to this advertisement.

Apple Inc. does Comparative advertisement with Windows Pc. They use these ads to show Mac being the better computer than the pc. The link below shows a pack of Mac vs Pc ads that were made to show the disadvantages of a Pc.


They then have the Apple Nano Ad came out which illustrated the Ipod Nano as being one of the smallest devices in which you can watch videos on.

Mac Air ad which featured the Mac air coming in a flat brown envelope which shows how small and unique the laptop is 

Apple Iphone 4 catch the eyes of many people although the name of the first Iphone already had its name


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