Apple is now apart of the business world in everywhere.
There phones are used as business phones for companies, Mac computers and
laptops are used by producers, pilots among other people, iPad's are used in
business meetings, interview and more.
Their goods are marketed all over world.
Apple.com is used as a means of advertising and selling there products to
businesses. There products have big sales throughout the year bringing in
revenue with a percentage being of business organizations. Apple builds a
relationship with retailers such as best buy and target who buy their products
for resale. They also have their retail stores who are normally overcrowded with people. http://www.apple.com/retail/fifthavenue/
Apple also does a lot or business marketing through social networks
such as Facebook, Twitter and Instagram. https://www.facebook.com/AppStore
This type of marketing is called
Relationship marketing. Apple Inc. also has strategic alliances with other
companies who cooperate with them such as the place in which Apple get their
material to design their phone and the big retailers who sell their products.
Apple tries to build a good relationship with other cultures because these
countries can be a good sale towards the company’s profit.
Apples major
categories of business customers would be the regular person who is interested
in a computer for business use such as a celebrity, producers among other
people. They would have the rich, seniors, resellers and tourist just to name a
few. Apple Inc. products are also used
in institutions such as hospitals, colleges and universities. A Mac book pro maybe used by the school
building supervisor to order things online for school purposes. The demand for
their products in the business markets rises and fluctuates at times. The demand
for their product is big but not as demanding as a customer using these
products for personal use. The differences between the customers and the
business market customers are they buy more products when purchasing their
goods such as buying a mac book pro for seven executives in the office.
Although they have fewer customers they do purchase more when buying. Apple
inc. falls into the major equipment types of business products and are judged
by evaluative criteria by business officials by the quality, price and service.
Customer service Is very important to these buyers as their looking for the
right Apple product to suit their business needs. They also have a website to help you base on your companies needs http://www.apple.com/retail/business/