Chap 15. Apple Inc. Retailing

Retailing is the sale of goods and services to people with the intention of personal use. Apple is chain stores as they are owned and operated by the owners.  Reading a Forbes article contributed by Steve Denning states that Apple Inc.  Retailing goals is to delight the consumers with their operationalize steps to service.

These steps would include:

Approach customers with a personalized warm welcome;
Probe politely to understand all the customer’s needs;
Present a solution for the customer to take home today;
Listen for and resolve any issues or concerns;
End with a fond farewell and an invitation to return

http://www.forbes.com/sites/stevedenning/2011/06/17/apples-retail-stores-more-than-magic/

Apple Inc. has a very big discipline rule in regards to employee’s not getting to work on time three times within three months should be fire as they should be there to assist there consumers at their schedule time of work. It is also a very long hiring process in regards to get a job at Apple Inc. In return for them hiring you to the company they expect all retailers’ staff to be honest in their job.

  In the apple store you'll find customer representatives who are there to help assist you in getting your right choice of technology device to suit your needs. They also have computer analyst that is even different from the regular representatives who can more help to assist you in finding the right device in the store in regards to your needs basis. I was looking at a Mac laptop. The price range is high but it is a high resolution, 768 gab, 4 GB memory ram, 2.7 cache speeds. The laptop is very expensive to think about switching from a Windows to a Mac. Regardless the Mac has many features, quality, and new technology that I am looking for as a consumer. Apple Inc. has a wide range of retailers all over the world. They also have stores such as Best Buy, Wal-Mart. Target and J&R just to name a few who sell their Apple brand products to consumers. I went to the Apple store in Grand Central to do a research on the Apple retailing. Upon my arrival at the store all I could see is a massive crowd of people trying out Apple I pads, getting information on IPhone 5 by selecting it on the I pad and consumers checking out the Mac computers. I went up to an Apple representative who then introduced me to a computer analyst. We started talking about my interest which was about me getting a Mac computer for Disc jockey gigs and producing. He explained both the Mac book Pro and the Mac book Pro Retina. I ask many questions. I ask if it normally that crowded in the Apple store he said it's normally even more crowded during the week. Above you can find a video of me taking a look at the different Apple Devices and below you can find pictures, video and voice recording of the customer representative and I speaking about the Mac computers.

Here's the link of me having a convo with a Apple customer Representative. http://soundcloud.com/djashanimad/talking-to-rep

Apple Mac Book Pro

Customers looking at the I pads in the Apple Store

Apple I phone 5

Consumers checking out the Phone

Apple sign entering and exiting the Grand Central Apple Store

They also offer College student discount for the Mac Book pro http://soundcloud.com/djashanimad/college-discount. You could also set up a payment plan that enables you to take the laptop out and pay $69 per month for it until fully paid off.

Chap 6: Apple Consumer Decision Making

 

When I go out and see apple devices all that comes to my head is quality. Apple Inc. provides people with exceptional devices that when consumers go out to buy the first thing they are most tempted to grab is the apple brand. There might be other brands in the store but apple slick design, features, and it’s widely spread popularity makes it a need to have device.  Not only that but the consumers from all over the world have sampled there products and are now pre ordering these devices even before there is a sample of it in sight. Apple Inc. IPhone is one of the top phone highlighted phones in the world. There laptops which are of Mac OS system run tremendously especially if you’re using it for a heavy work load such as music, engineering purposes and are favorite around the world by many people. They also had a high sales increase in there I pad which is like a small flat screen computer in your hand overseas than they were in the United States.  Apple products are expensive but the need to have one overcome the costly prices on their devices. Other companies have mp3’s which are of the same type as the IPod but the brand of the company including the amazing one year warranty on the product. Apple still remains one of the most competitive technology companies in the business with most of their consumers, users and researchers behind them a hundred percent.

Chap 5. Apple developing Growth

Apple Inc. tries to increase the outreach of there devices and technologies to the international market. Although expensive Apples Iphone, Ipod, Ipad and mac laptop are growing in significant numbers in many countries worldwide because of there features, communication, to listen music, quality of products they also provide. There retailers worldwide help to promote these products along with its already well known name to go with it to offer big sales of product from the company, to the retailer, then into the customers hand. Apple also dominated the tablet markey 70% global sales of the Ipad. The use of Itunes which is one of apples music sales software sells trillions of music, movies, apps and other technological softwares worldwide. 

Chap 4. Apple Marketing Environment

Apple provides products for customers who range from a mid to high level income base. The product stands out because of its slick design to go along with the price and distribution. The hype that  surrounds the Iphone, Ipod and Ipad is from the use of celebrities used to market their phones.  Advertisements are also used and the designs are attractive as well. Their products suit the needs of all different age groups from toddler to senior adults. The products are very sleek and comfortable and customers gravitate to these quality things regardless of how pricey the products may be. Apple tops the list for providing one of the best products on the market and they didn't even have to do any serious advertising for their new Iphone 5 as the interest is high and the demand is great.

Chap:3 Apple Ethics and Social Responsibility

Apple's ethics is to ensure all working areas within the organization's chain are safe and manufacturing processes are environmentally responsible. Apple ensures that all its activities are in full compliance of the laws, rules, and regulations of the country in which they are operating. Apple Inc. asserts  a list of detailed standards that clarifies the expectation of compliance for the organization. Suppliers have to uphold the rights of the workers and not discrimate against them based on color, race, age and ethnicity. Fair treatment is required by all suppliers and they should not harm their employees verbally or orally and workers are to be dealt with the utmost respect and dignity. Apple is committed to the highest standards of social responsibity across the worldwide supply chain for its employees.

Chapter 2: Apple Strategic Planning for Competitive Advantage

Apple over many years with its competitive advantage and it's high tech products like Macbooks, Ipods and Iphones have been a big winner. Not only these products but also it's huge retail labor force that help to serve there consumers. The strategies were to create innovative products and services that will best benefit everyone in whatever product they do provide. Apple core competence is delivering the best experience through its user interface and the quality of there product. This has proven over the years as the Iphone, Ipad and Ipod has done very well in sales the release of these products. With this being said Apple stands out by making produces that will excite people's mind and which will at the end of the day be about there mission statement of bringing the best personal experience to everyone around the world with their amazing software hardware and internet offering which makes the company stand out when marketing to the world.

Chapter 1: History and Mission statement of Apple

Apple Inc., a global corporation founded on April 1, 1976 by Steve Jobs and Steve Wozniak. Their first company was created on January 1, 1977 with the release of Apple 1. Over two decades later, numerous electronics for consumer use, computer software and commercial servers were also created, including the Mac computers, ipod, iphone and protools. Apple's mission statement is to "Bring the best personal experience to everyone around the world with their amazing software, hardware and internet offerings.